Articles

At the Transform Awards Europe 2018, the best in rebranding and brand development was celebrated. Pollitt & Partners is one of this year's winners If we were...

Α strong female presence can be refreshing and empowering to women worldwide. Rihanna is a prime example of a female figure who is ready to take over the world, conquering one industry after the other....

In a world of social media and globalisation, people strive to shape their own unique identity and stand out. International customer insights agency Join the Dots has...

Crafting an audio brand requires a similar holistic, comprehensive approach as does creating a visual brand. Alexander Wodrich, MD of why do birds, discusses the impact a cohesive audio brand can have on a wider brand...

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays....

Branding and design excellence have come to define the Olympic Games. Brands require consideration of a country’s culture, traditions and future at the Games, team and national levels, alike. Brittany Golob analyses b...

London-based type foundry company Fontsmith has partnered with Atlas design consultancy founder Astrid Stavro and illustrator Jimmy Turrell for the release of FS Sally Triestina and FS Erskine accordingly....

A former household name, poor customer experience and inflexibility in its brand resulted in end credits for Blockbuster. What changes would brand experts make if they could have saved the chain?...

How people choose, cook and consume food is changing. From app-based food delivery services such as Deliveroo and UberEats to the rise in hybrid cuisine, it’s clear everyday gastronomic offerings will only rise in the...

On 31 May, the maritime city of Liverpool plays host to a place branding conference like no other. Emphasising how successful place brand strategy is ‘not about the logo,’ the International Place Branding Event Liverp...