The UK property sector is innovating. As alternatives to traditional home ownership models rise and the market becomes more difficult to penetrate, a shift to digital services has led to the rise of ‘proptech’ – or pr...
Articles
#TransformTuesday: 27 February
Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays...
DixonBaxi and Prophet lead visual experience for Formula E
Since its inception in 2014, the Formula E championship remains one of the most compelling sports events on the calendar. At its core, the frenetic magnetism of dazzling electrotechnology strikes at the heart of sport...
New logo and rebrand for TV series Doctor Who
Since 1963, science fiction TV programme Doctor Who’s cross-generational appeal, plethora of acting talent and family-friendly yet dramatic story lines has cemented it as a flagship programme for the BBC. And the new...
Packaging rebrand for Firefly soft drinks
Buoyed by the popularity of health-driven and money-saving initiatives such as Dry January and Go Sober for October, soft drinks marketed toward the 18+ category have enjoyed something of a renaissance in recent years...
PressReader goes design forward with rebrand
Using its in-house Creative Lab, Vancouver-based PressReader has updated its visual identity. The platform gives customers unlimited digital access to the magazines and newspapers of over 7000 publishers from over 120...
#TransformTuesday: 20 February
Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays...
The Partners rebrand Shakespeare's Globe theatre
Situated in the borough of Southwark, on London’s bustling South Bank, the Globe Theatre was founded in 1599. Originally a space for William Shakespeare and his then-troupe of fellow actors to perform plays, the Globe...
WPA Pinfold steers new brand identity for Arriva
In 1997, Arriva’s emergence as a key player in the inter-urban transport environment was typified by its first business venture outside of the UK. A decade later, Arriva had secured major contracts across Europe, and...
Sun, snow and sliding in Olympic team branding
Unlike bobsledders who compete by sliding downhill, some brands have to face an uphill battle when it comes to brand recognition. They struggle to gain the attention of their target audiences, and once gained, to reta...