Articles

Many wines may have a sense of identity, but now, a Spanish regional specialty has told the world that it knows who it is. With a new marketing slogan, ‘saber quién eres,’ – or ‘know who you are’ – the Rioja regu...

Olympic brands are notoriously challenging to get right and they can fall victim to longstanding visual clichés. With the unveiling of the Beijing 2022 Winter Olympics emblem, Gregg Finlay examines the approach,...

The brand of a sports league can help build the reputation for the sport itself. How do leagues approach branding, licensing and business growth through design? Hassan Butt investigates...

The retail industry moves incredibly fast and remaining on top of these changes is a challenge for every retail brand. The World Retail Congress, hosted this week in Madrid, aimed to give the European viewpoint on adv...

Battersea, the dogs and cats charity active for 158 years in the UK has launched a new visual identity. Despite its substantial growth across the years, which has led to it caring for approximately 3m pets, its outdat...

Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays...

UK-based online furniture retailer Swoon has introduced a new visual identity along with a revamped website and TV campaign, created by brand consultancy Zag. The bir...

At the Transform Awards Europe 2018, the best in rebranding and brand development was celebrated. NEX is one of this year's winners There we were, preparing 30th...

In whichever way a rugby uniform is designed, it will inevitably be covered in mud at the end of 80 minutes. That doesn’t mean those uniforms, and the team brand that comprises the wider brand system, can’t look good,...

We are living in an age in which measurement is top of every marketer’s agenda. It’s no surprise that even in the design world, clients are becoming much more analytical about the value of rebranding. Whether it’s mea...