Continuing the three year ‘Accelerate’ branding strategy it began in 2016, Crowne Plaza (IHG) has refreshed its collateral to position itself as the cool upscale chain amongst its global peers....
Articles
Australian cosmetics brand Jurlique launches brand campaign
The beauty industry is changing. Driven by the proud heritage of skincare brands such as the Body Shop and Neal’s Yard Remedies, as well as increased consumer awareness about the ethics behind beauty products, global...
Dipping into a new brand
Call it a chickpea, call it a garbanzo bean, call it gram; whatever it's called, when pureed and mixed with olive oil, tahini, lemon juice and garlic salt it becomes hummus. And synonymous with hummus in many mark...
Epic new identity for Epic Drama channel
In a media landscape characterised by increasing choice, competition and new digital formats, the launch of a new television channel can be risky. However, if the channel’s associated brand work and visual identity re...
Love is in the air for major romance publisher
Love is in the air this Valentine’s Day. Perennial publisher of romance novels, dating back to 1908, Mills & Boon has now become a major e-book player as well. The shift to digital, and the growing trend toward mo...
#TransformTuesday: 13 February
Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays....
Middle East Brand Summit 2018 programme announced
Recently, branding in the Middle East has taken on a new purpose. Driven by increased investment, growing expertise and information sharing aided by globalisation, new creative ideas are shaping the Middle East brand...
Sense of belonging in University of Roehampton rebrand
Competition among UK universities is at an all-time high. With rising tuition fees and an increasingly competitive work environment, people of university age are becoming more selective about where they choose to stud...
Corporate Content Awards 2018 winners announced
Held at the prestigious Victory Services Club in Marble Arch, last night’s inaugural Corporate Content Awards captured the exemplary efforts at the core of corporate storytelling. Yet from creativity-driven campaigns...
Opinion: Your brand and voice
As the trend for voice-activated purchasing grows, brands must prepare for change. Marcel Kornblum examines the opportunity voice technology lends to brand managers, across all sectors...