China has become one of the most competitive markets in the world with its brands having an exponential rise of 271% in value over the past five years, establishing a reputable presence in the global markets. With man...
Articles
Santander updates logo and enters digital age
Santander Bank has partnered with leading global brand consultancy Interbrand in an effort to compete with important digital brands around the world. This follows a g...
#TransformTuesday: 27 March
Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays...
Transform Awards Europe winners represent best in European branding
One of the Transform Awards Europe winners had the most successful airline launch of all time. Another redefined a neighbourhood for the better. Another still took a thriving music community and revitalised the busine...
Opinion: What's on the inside matters too
Brands may engage with target consumers, but just how relevant are they to their employees? The employer brand strategy must demand the same attention as the consumer brand, says Helen Rosethorn, partner at Prophet...
K-pop-inspired Olympics
When Discovery, owner of Eurosport, was commissioned to broadcast the next four Olympic Games, it committed to attracting a wider, younger audience to make more people interested in the Olympic Games by turning the br...
Houses of Parliament rebrands with 'portcullis for the digital age'
One of the most iconic institutions in the UK, and perhaps even the world, the UK parliament, has launched a new visual identity. The project, led by London-based design agency SomeOne, intends to further unify the pr...
Insights: The power of the brand logo
In an era in which audiences shift, channels proliferate, and expectations evolve faster than ever before, what does it take to maintain the iconic status of a brand?...
Fontsmith launches pioneering type system
London-based independent type foundry, Fontsmith, has introduced an innovative adaptive type system, FS Industrie, designed around five different widths and seven different weights, creating a total of 70 alternatives...
Barts Square in the heart of London
Barts Square, the mixed-used quarter in the heart of London is sporting a new identity, following a place brand experience project by London-based branding agency me&dave. Since 8 March, Helical, a UK focused prop...