Companies across Europe are recognising the growing importance of a strong employer brand to attract the best talent, drive a corporate culture that retains talent and engage current employees with the organisation. F...
Articles
Vero rockets into the world of social media
Vero has blown up this week. In a number of days, the social media platform has grown to over 3 million users. With little history, users have signed up to the dream of a ‘better Instagram’ and its brand identity has...
The evolution of Crumpler
Originated in Melbourne, Crumpler gained popularity in the mid-90s with its bags and logo being the most accurate representation of the 90s aesthetic, sporting bright colours and clever designs. In 2018, the company d...
Ride hailing genie unveils Middle East rebrand
Catching a ride in the Middle East has never been easier thanks to the likes of Jeeny. The ride hailing app has recently rebranded from Easy Taxi as it expands throughout the region. Founded in 2012 in Brazil, it has...
'Good Fibrations' in yogurt packaging rebrand
Arla, the well-known dairy company that originated from Sweden in 1881, was introduced to the UK in 1990 with Lurpak butter. The company has now turned to Springetts Brand Design in order to have a range of fibre yogu...
#TransformTuesday: 6 March
Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays...
Recording Academy releases new visual identity in collaboration with Siegel+Gale
Widely known for its annual presentation of the Grammy Awards, the Recording Academy has long been America’s premier institution for the development of music. Since 1957, its recognition of artists, recording engineer...
Insights: Swords, pigs and pesticides
At the Transform Awards Europe 2018, the best in rebranding and brand development will be celebrated. Brand communications agency We Launch is one of those shortlisted for the awards...
Rice and religion converge in packaging design
A food that is known to have been consumed since the times of ancient Greece ὄρυζα (oreza), meaning rice, needs all the help it can get to stay up to date. Taking it back to its roots, and name, Here Design has helped...
Transform Awards Asia-Pacific 2018 now open for entries
The presence of brand across the Asia-Pacific region has long been a key driver of business. Comprised of some of the fastest growing economies in the world, its brand growth both domestically and internationally is s...