There are companies that put a high premium on image, but none take image as seriously as fashion companies. Lingerie company Wacoal Europe has gone through a rebrand in order to reach a wider audience while reaffirmi...
Articles
All becomes one
Over the years, global deregulatory policy has cleared the path for business to flourish within telecommunications. Examples such as the US’ 1996 Telecommunications Act and India’s 1999 New Telecom Policy saw various...
Opinion: Why did edtech enrol at the school of branding?
Once upon a time, schools didn’t do digital. When IT first entered the UK curriculum, students would cluster around a single, boxy, black and white monitor. But times...
A rebrand worth its Saxa salt
‘Pass the salt’ is perhaps one of the most common requests heard among a group of people enjoying a meal together. And, if the meal is taking place in the UK, chances are the salt being passed is Saxa. First establish...
Spotlight on Konica Minolta
The future of the workplace will be a fluid, digitally-connected, adaptable space. But to facilitate that, IT services will have to change too. Konica Minolta, through Workplace Hub is taking the first steps into chan...
SurveyMonkey rebrands for the future
Since 2016, SurveyMonkey has been reconsidering its brand positioning. The reflection phase resulted in a rebrand that includes a new logo and a new mission, 'Power the curious.' The company also presented new...
Refreshing a legend, behind the scenes of Wimbledon's brand
Though the tarps have been rolled and the strawberry stems cleaned and the streets calmed in the London suburb of Wimbledon, the activity at the activity at the All England Club is by no means dormant. For the 50 week...
Rebranding a true star
Being a successful singer and songwriter for more than 50 years is extremely unusual. Being a music idol and a fashion icon is something only a true star like Sir Elton Jo...
#TransformTuesday: 25 July
Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...
London fields new athletics brand
This summer London witnessed the success of the World Para Athletics Championship 2017. From 4 to 13 August, the eyes of all Londoners and the world will be again on Queen Elizabeth Olympic Park, the venue of the Worl...