As a company that works with brand owners on a day-to-day basis, we at Dragon Rouge recognise that the role is especially challenging these days. With a high turnover among CMOs, there’s great pressure to prove the sh...
Articles
Opinion: How did IG Design Group develop its tone of voice?
Our approach was to create a refreshed, design-led brand and we engaged our team across all disciplines and locations from the outset. We defined our communication ambition to enable colleagues, customers and stakehol...
Opinion: How can a brand navigate the challenges of gaining buy-in?
Gaining buy-in to invest in your brand is challenging. The path to great results is as much about navigating these challenges as it is about the brand work itself. Here are a handful of those we hear most often, with...
Opinion: Should global brands exhibit central control or local responsibility?
When rebranding a global organisation, there is a fine balance to be found between central control and local responsibility. Often the decision and mandate to roll out a new brand is driven from the global headquarter...
Employer Brand Management Awards 2017 winners announced
The Employer Brand Management Awards continues its pledge to recognise the best in internal communications, corporate leadership, recruitment and HR best practice. With a wide selection of categories, a meticulous jud...
#TransformTuesday: 25 April
Every week, Transform examines recent rebrands and updated visual identities. This week is a UK special - our picks are below. For more from #TransformTuesday, follow @Transformsays...
The road to Roubaix
On 9 April 2017, participants in one of the world’s oldest cycling races set off from Compiègne in northern France, towards Roubaix, Belgium. Traversing 53 miles over the cobblestones that comprise much of the ri...
Zero degrees longitude
The museums in Greenwich, London date back to two important moments in British history. The first was the first classical building to be constructed in the UK – the Queen’s House – crafted by Inigo Jones. The second m...
Opinion: How can an iconic brand rediscover the magic?
What makes a brand iconic? David Airey in his book, ‘Logo Design Love: A Guide to Creating Iconic Brand Identities,’ says in order to be called an icon, a brand must be “simple, distinctive, memorable and adaptable.”...
#TransformTuesday: 18 April
Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...