What began in 1993 as a game convention attendees could play in the awkward time periods between events has since become a global phenomenon with fans of all ages. Magic the Gathering is no longer a single brand but a...
Articles
Leisure and shopping centres escape outdated branding
With 470m of ski slopes, 792,500 sq ft and millions of visitors per year across two locations, the two Xscape leisure centres in the UK needed a brand that could support their lofty goals....
Five minutes with Christian Turner
For successful brands the world over, sending strong signals is top priority. Yet as consumers change and marketing positions evolve, the need for compelling brand names has not only become harder, but increasingly va...
A place of one's own
Creating a sense of place is no easy task. Determining the right strategy falls to branding professionals working with places. Amy Sandys previews the upcoming City Nation Place forum...
#TransformTuesday: 17 October
Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays....
Opinion: How to relaunch an icon
In a tougher beer market, how can one global, heritage brand fight the trend against all that is new and local? By repositioning itself to emphasise its freshness, originality and character. Martin Flavin discusses th...
Pearlfisher unveils dynamic identity for homeless charity House of St. Barnabas
Since 1862, the House of St. Barnabas, located in the heart of London’s Soho district, has held close its charitable cause of fighting against the depravity of homelessness. In 2013, the charity introduced a private m...
Interbrand launches Best Global Brands 2017 report
‘Brands are the constancy that accelerate business growth.’ So begins the annual report produced by international brand consultancy Interbrand, detailing the Best Global Brands 2017. In a business climate characterise...
Lantern brands classical music streaming service, Primephonic
Invented in 1877 by American businessman Thomas Edison, the sonograph allowed live sound to be recorded and played back for the first time in history. Although rudimentary, constructed from a cylinder and tin foil, Ed...
Rewind: Saab
Once a reliable automaker and a flagship Swedish brand, now reinvented by a Chinese investor as NEVS, could a brand repositioning have saved Saab from bankruptcy? Nic...