Tatarstan developed a place brand that reflected its local culture and communicated the region’s unique history, demographics and outlook. Amy Sandys reports The fore...
Articles
#TransformTuesday: 31 January
Every week, Transform examines recent rebrands and updated visual identities. This week's selections are below. For more from #TransformTuesday, follow @Transformsays...
Power of (BBC) Three
A bold move in February 2016 saw BBC Three become the first major online-only channel. While this move signalled a rebrand, the channel has once again made changes to its visual identity. Now BBC Three hopes its refre...
Coming in loud and clear
Overcoming the hurdles of speech is, for some, a lifelong challenge. Transitioning its tone from institutional to conversational, language-based charity Makaton puts communication at the centre of its vibrant new iden...
Oil painting
A recent merger between FMC Technologies and Technip sees the blossoming of newly unified company, TechnipFMC. The original companies provided oil service equipment and project management services in the oilfield indu...
#TransformTuesday: 24 January
Every week, Transform examines recent rebrands and updated visual identities. This week's selections are below. For more from #TransformTuesday, follow @Transformsays....
Eastbound for employer brand
Attracting top talent, ensuring low staff turnover and building a strong relationship with alumni are all signs of a comprehensive and distinctive employer brand. The best employers go above and beyond to set themselv...
For the internet, by the internet
Visual branding for companies that exist solely online typically refers to what that company provides or sells (Airbnb’s house locator icon) or to an animal or other visual representative (SuveyMonkey’s ape outline)....
Transform Awards Europe 2017 shortlist announced
With the upcoming year projecting significant changes throughout the European landscape, the Transform Awards Europe 2017 shortlist reveals that innovation still thrives within the region. The longstanding awards have...
Measuring China's brand prosperity
In 2016, China’s economy grew by 6.7% and is largely hailed as a success. This is despite BBC reports which suggest the slowest gross domestic product (GDP) growth rate since 1990. Nevertheless, this figure is in line...