• Transform magazine
  • July 18, 2024

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Articles

Swiss style

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In a time of year filled with January blues, the widespread promise to get healthy and little prospect of real daylight amid the grey cloudy days, a sunshine-filled holiday is often the first thing on people’s minds....

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Lightening the loaves

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With its roots grounded in the unlikely combination of medicine and manufacturing, British bread maker, Allinson, has long been a rising competitor to big name bakers. Its recent rebrand solidifies its position as a s...

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#TransformTuesday: 3 January

Every week, Transform examines recent rebrands and updated visual identities. This week's selections are below. For more from #TransformTuesday, follow @Transformsays....

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Flying colours

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Teaming up to scale new heights, Alaska Airlines’ recent collaboration with Virgin America now offers a combined network of over 1,000 daily flights to 118 destinations throughout the US, Canada, Costa Rica, Cuba and...

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Opinion: Employer brand, beyond recruitment

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From this month's Employer Brand Management conference, Gemma McGrattan discusses the extension of employer brand management According to LinkedIn, organisations...

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#TransformTuesday: 20 December

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Every week, Transform examines recent rebrands and updated visual identities. This week's selections are below. For more from #TransformTuesday, follow @Transformsays....

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Softer spirits

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In a market brimming with household names and familiar products, creating a successful range of alcoholic beverages is a difficult task. Through market research and a business objective to continue its industry growth...

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#TransformTuesday: 13 December

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Every week, Transform examines recent rebrands and updated visual identities. This week's selections are below. For more from #TransformTuesday, follow @Transformsays....

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From every street to every borough

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Navigating the growing trend of functional sneakers is often a test of wider industry knowledge. From materials to colours, the creative footprint of outerwear innovations has long tapped into utilitarian design. A re...

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The employer brand in times of change

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Change was the order of the day at Transform magazine’s annual Employer Brand Management conference. Welcoming a range of speakers and delegates from a plethora of industries, the 2016 edition focused on how to ensure...

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