Gracing the parc fermés of the 2015 Formula One season, McLaren’s MP4-30, designed by distinguished racing specialists, Tim Goss and Neil Oatley, marked a new chapter in McLaren Racing’s history. Yet its departur...
Articles
The new 40
Following the 2008 financial crisis, a shift in trust from the financial security of banks meant many customers moved their funds into building societies. Almost a decade later, building societies are now focusing on...
In conversation with Sir Richard Branson
Building an empire: Speaking with the founder of the Virgin Group, Sir Richard Branson, and Virgin’s former MD for Japan Mike Inman, Hassan Butt discusses brand extensions and the ethos of an entrepreneurial business...
Stretch of the imagination
Extending a brand beyond its established product category, industry or service requires a considered approach and a good deal of creativity. Hassan Butt investigates...
Valley of vineyards
Neighbour to Australia and comprised of two main islands in the southwestern Pacific Ocean, New Zealand’s sweeping mountains and beautiful beaches make it the dream destination for many aspiring travellers. A colourfu...
Brushing up big data
Celebrated as one of the most influential figures in modern science, Alan Turing once wrote of himself, “I’m afraid that the following syllogism may be used by some in the future. Turing believes machines think. Turin...
#TransformTuesday: 21 February
Every week, Transform examines recent rebrands and updated visual identities. This week's selections are below. For more from #TransformTuesday, follow @Transformsays...
Timeline: Presidential slogans
After the January inauguration of US President Donald Trump, a look back at presidential campaigns explores the precision, creativity and knowledge of what voters want that comprise most successful slogans. How do can...
Brand experience: Kidbox
With a novel approach to experiential packaging, Kidbox’s development has been geared around the interaction between the brand and its end users – parents and kids alike. Brittany Golob explores the brand...
Redefining nature
In bygone days of fellmongers, wool staples and malodorous public tanneries, brothers Cyrus and James Clark embarked on a shoe-making odyssey that would lift the Clark name well beyond its modest 19th century Somerset...