• Transform magazine
  • July 17, 2024

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Articles

A domino effect

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Boxes of popcorn at the cinema, ‘sharing’ bags of crisps passed around the office, luxurious meals such as cheese or chocolate fondue – all are made as a treat to share between more than one person....

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Aldrin font creates a buzz

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On 21 July 1969, Lunar Module pilot of Apollo 11, Buzz Aldrin, became the second man to ever walk on the moon, following the mission commander Neil Armstrong. He and...

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#TransformTuesday: 19 April

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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Opposites react

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Since 2005, the Guardian newspaper online site has generated over 70 million comments, from over 100 million unique users of the site per month. A study recently published by the paper highlights the journalists whose...

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Villa brings its mane game

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Aston Villa’s subtle, new badge, courtesy of SomeOne brand agency, builds upon the football club’s 142-year history, and the heritage that goes with it. A lion that d...

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Opinion: Rebranding for a new generation

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Some brands rely on what has worked in the past, instead of looking to the future. Vince Kerrigan discusses the importance of rebranding for a new generation. Recent...

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#TransformTuesday: 12 April

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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Back to black

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Smell is said to be the strongest of the five senses, evoking memories of faraway places and events long forgotten. Specialised sensory cells work along with the tast...

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Black is the new black

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According to a study released by CartridgePeople.com, UK adults take greyscale branding more seriously. This could mean that British businesses could attract more cus...

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Worth the wait

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British-based supermarket chain Waitrose, whose 344 branches are predominantly located in London and the South East, has announced the launch of a new range. It will focus on the superior end of the own-label market....

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