Articles

To educate children about finance, American financial services company PNC uses its Christmas Price Index to create brand experiences that promote the brand’s reputation, engage children and educators in banking and e...

One way of gauging public sentiment towards a brand is to measure interaction with it on social media. A list compiled by social analytics platform, NetBase, shows th...

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

From the colourful, inspiring new look for an east African nation to the refined, Arabic brand architecture for a property development to the motion-driven future-facing visual identity for a sports organisation, bran...

Universities have to ensure that any brand updates or rebrands are communicated with their many stakeholder groups to avoid the risk of a poor reception. How can universities best approach a change in brand? Amy Sandy...

Surf and lifestyle brand Maui and Sons has employed a brand strategy and design positioning that has allowed it to thrive in a fickle market for three decades. Jeremy Owen reports on the Californian cultural icon...

Bruno Maag explains why the value of typeface design and its usage is magnified in digital communications It has been 100 years since Edward Johnston designed the epo...

As part of a focus on major global brand consultancies, Andrew Thomas speaks with the leaders of Start Group. Change in culture and in the ways in which design is viewed at the corporate level has spurred the 20 year-...

According to The Howard League, a charity working across the UK for penal reform and safer communities, this week there are over 85,000 individuals incarcerated nationally....

In the UK, vastly improved life expectancy can be heralded as one of the biggest triumphs of the past century. In 1916, the average person lived until around 50; now,...