Articles

Known for its ethical trading and business practices, the Body Shop’s commitment to sustainability is a quality imbued throughout the entirety of the organisation. How have its policies changed the cosmetics sector as...

It is not enough to simply have a website anymore. Brands have to consider their online experiences to best communicate with their audiences and to create a consistent brand across physical, digital and other touchpoi...

At most branding events, there is a creative buzz in the air. The creative brand agencies are the ones that are celebrated for the development of strong visual identities and inspiring values. However, It was interest...

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

With countless experiences and an authentic global brand, Morocco is a successful tourist destination. But positioning that offer to English-speaking audiences required a new brand that could effectively depict and pr...

Penguin Random House merged in 2013 to form one of the world’s largest publishing groups. Its combined logo transformed from that of a placeholder to a stylish wordmark in its own right. But both organisations have gr...

With the Middle East telecommunications market under increasing pressure from saturation, changing population demographics and an always-developing communications landscape, carving a niche in which to make new brands...

Music has traditionally been a secondary consideration for brand managers and agencies. Audio branding is changing that. Steve Keller, CEO of iV2 audio branding shares key insights on the value of music, sound and aud...

Life magazine was a long-time champion of world-class photojournalism. But its closure preceded the 2008 recession and the wholesale demise of many global publications. Could Life have been revived through a brand rep...

New UKTV channel W has set out to redefine television branding in Britain. Amy Sandys examines the new brand and its unique approach to positioning Beginning to broad...