There is a strong relationship between international sporting events like the Olympics and nation brand value. How does the legacy of those events impact the value of a nation brand and the reputation of the host coun...
Articles
The type writer: On emojis
Bruno Maag explores the new language realities possible for brands with the use of emojis Pokémon Go is the latest in gaming and gives us a taste of augmented realit...
A sassier breed of potato
Looking to branch out of the family farming business, fourth generation potato farmers Mike Russell Smith and Colette Cronje have created a new luxury crisp brand, Savoursmiths....
Disruptive brands and digital whirlpools
David Baddiel is not, perhaps, the first person you might expect to see as the concluding speaker at a conference on brands and digital marketing. And, with the soundtrack to Baddiel’s opening gambit nothing other tha...
A tall story
Topping a rich list of high-profile companies on the brand storytelling survey, Apple has been identified as the top storytelling brand in the UK. Winning the award for the fourth time in a row, Apple's marketing...
#TransformTuesday: 18 October
Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...
Escaping the dating apocalypse
Today, finding a date is as easy as swiping right on an online dating app. Though there have been accounts of successful relationships using such platforms, many users today have begun to lose hope in today’s digital...
Raising the bar
Integrated branding agency Ragged Edge has created a brand strategy and identity for new city venue, WE ARE BAR. Owned by bar and restaurant firm Kornicis Group Ltd, the venture aims to put its customers first by meet...
A brand new island
Abu Dhabi's development project, Yas Island, is fast approaching the 10 year mark and now has a colourful new identity. Global brand agency Start was chosen by development manager Miral to undertake the transforma...
Opinion: How does the internal brand differ from external?
Getting the internal brand right is a challenge for brand developers and managers. Employee engagement expert Ben Watson discusses flexibility, setting clear objectives and getting the tone right when communicating in...