Earlier this week, one of the biggest online acquisitions of the decade was announced. In a surprise move, Microsoft confirmed it would invest a huge $26bn in purchasing business-based social network LinkedIn – a move...
Articles
Opinion: How membership organisations can build stronger brands
Customer testimonies are an old and popular way of waving a flag for your organisation, and in today’s age of digital marketing and sharing, they have become a powerful, and often double-edged, force. Yet few membersh...
Writing patterns
Early stage geometry was used by the Ancient Egyptians to develop surveying methods, and eventually construct the famous pyramids. Developing in sophistication over t...
#TransformTuesday: 14 June
Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...
Billion dollar brands
For the 2015/16 football season, the Barclays Premier League was won by Leicester City FC. Considering that, as recently as December 2015, the odds based on its likel...
#TransformTuesday: 8 June
Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...
Steeling the show
Investment company Greybull Capital has today completed its purchase agreement of Europe’s second largest steel producer, Tata Steel, and its Long Products business....
Endpoint field guide to the built environment: Dubai Tram
The Dubai Tram was a massive physical infrastructure project that required a considered approach to the design of the built environment, wayfinding and signage in order to bestcommunicate with the tram’s users. Britta...
Spotlight on Time Out
Time Out’s longstanding presence in London and 107 other cities stems from its original mission and adherence to the values its audiences hold dear. Amy Sandys delves into the archives, and modern rebrand, of the glob...
#TransformTuesday: 31 May
Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...