• Transform magazine
  • July 17, 2024

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Articles

Brand profile: Malaysia Airlines

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With wreckage from the MH370 disappearance beginning to surface, Emily Andrews investigates whether or not the beleauered Malaysian flagbearer can regain its former good standing...

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Timeline: NBCUniversal

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NBCUniversal, once two separate studios, represents two strands of Hollywood’s development. Universal is a 103 year-old brand that lends its name to some of the biggest productions in history. NBC began life as a radi...

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Brand experience: Honeywell Aerospace

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For global aerospace engineering company Honeywell Aerospace, building brand awareness in sales environments and building brand awareness as a B2B firm was holding it back. With the introduction of an immersive, respo...

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Sustainable Futures: Olam International

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Farming is becoming less prevalent in developing countries, but it remains one of the world's most important occupations. How is agri-business Olam promoting sustainable and economical farming practices? Emily And...

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New York City: Apples and oranges

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New York City – the place where so many want to go – to work, to study or just to visit. The legend of the Big Apple has been etched into international perceptions via a multitude of stories, movies and songs. As a re...

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Hong Kong: Fragrant harbour

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In the beginning, Hong Kong was just a small village of fishermen and charcoal burners. No one paid it much attention until the British arrived in 1841, during the height of the Opium Wars. The Chinese soon gave in to...

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#TransformTuesday: 25 August

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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Adapting for mobile users

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thetrainline.com, the go-to website for train times, live information and tickets, has dropped the ‘the’ and the ‘.com’ from its brand name and overhauled its visual identity....

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Brand in action: ABC KIDS

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An apple, a bee and a carrot Who: ABC Kids and Hulsbosch What: The Australian Broadcasting Corporation redeveloped its ABC KIDS sub-brand this year to bring more life...

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Good sounds: Audio Branding Awards

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The Audio Branding Awards, run by the association leading the audio branding industry, the Audio Branding Academy, showcased the best in a rapidly growing sector of the branding community. Emily Andrews reports from B...

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