• Transform magazine
  • December 28, 2024

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Articles

A world view in finance

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Media and journalism are by nature inclusive verticals with a generally broad outlook - and financial journalism need not be the remit of an exclusively white, middle-class and male demographic....

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Opinion: "A tale of digital transformation and tech-washing"

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Digital transformation is essential, but it's not always easy. Andy Budd says that companies must commit if they want to see results. Digital transformation is a...

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Building a brand's personality

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Lesley Everett, a leader in personal branding and executive reputation management, has worked with major brands from every sector and industry providing workshops and delivering keynote speeches....

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The end of a Renaissance era

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In many cities of the world, where identity is founded upon a decadent array of artistic styles, genres and ideas, art galleries function as a hub of cultural history. The Metropolitan Museum of Art, New York, is no e...

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Informa Business Intelligence branches off into sub-brands

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Informa's Business Intelligence division is undergoing changes to its brand architecture, rebranding and regrouping its products and services to reflect its sector specialisms....

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MoSEX reawakened

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The Museum of Sex (MoSEX) in New York City has rebranded with bolder typefaces, framing erotic images relating to the history, science and culture of sex. This reviva...

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"Zee" new face of healthcare

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Zocdoc, an online medical care scheduling service, has rebranded to further its vision of giving power to the patient. In collaboration with international creative ag...

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Opinion: Thinking differently in the oil and gas sector

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The oil and gas industry is in a state of flux. With oil prices at their lowest for decades, there is a need for urgent and decisive change. Although years of high prices allowed companies across the supply chain to o...

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Opinion: "Investing in the Future"

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Brand environment is a worthwhile investment, argues Micheal Longmore. But it's nothing without the right proposition to back it up. Why do some retail concepts t...

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Trunki vs. Kiddee

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Design rights battle reaches supreme court in London. The ruling may have implications for small creative firms that rely on design rights. Magmatic, a Bristol-based...

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