• Transform magazine
  • December 27, 2024

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Articles

#TransformTuesday: 2 February

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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A history in brands

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The Museum of Brands has reopened in a new, larger London location. Documenting the history of consumer culture from Victorian times to the modern day, the museum exp...

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Sweet new beginnings

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Confectionery is most often associated with children, perhaps as a treat bought with pocket money or from the sweet shop on a Saturday. Yet, a recent merge of two classic British brands challenges this concept through...

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Armed with the forces of a new brand

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This year ensures greater growth for the armed forces covenant as Rufus Leonard, a London-based brand development agency, was recently hired by the UK Government to handle the communications and branding of the initia...

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Copyright claims

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Most well-known brand products are recognised by one distinctive feature or colour, such as Christian Louboutin’s pronounced red soles or Tiffany & Co.’s classic Tiffany blue....

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King of rebrands

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Despite the influx of artisan craft beer on the international market, Budweiser retains its place as one of the most popular lagers sold. To ensure its classic appeal is compatible with the modern day, design firm Jon...

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#TransformTuesday: 26 January

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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Brand stories in Asia-Pacific

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Asia-Pacific is an exciting region for brand work. Ever professional and innovative, businesses in this region are using brand to supplement the rapid growth of the emerging market....

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Little Dish serve up new visual identity

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The message of energy and health associated with children’s food retailer Little Dish has been used to create a new bold yet co-ordinated visual identity, as implemented by creative design agency Pearlfisher....

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Transforming brands to be honoured by North America awards

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Branding and brand development in North America is consistently compelling. The vast audiences, languages and types of businesses make for a diverse and distinguished branding and marketing industry....

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