Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...
Articles
Shedding its skin
Craft beer and ale has always been distinct from its more generic mass produced counterpart, both in flavour and in the overall appearance of the product. Skinner’s B...
The Endpoint field guide to the built environment
For shoppers, navigation through a department store can be a task worthy of the best mariners. Endpoint teamed up with John Lewis to simplify that task and align brand touchpoints in store. Amy Sandys reports...
Place branding: Mallorca
A destination well-placed to reap the rewards of the tourist market, Mallorca enjoys 300 days of sunshine per year, as well as active transport links. Its beaches are world famous for their beauty and its capital, Palma, is a hub o...
Timeline: KraftHeinz
Though they are now two of the biggest food companies in the world, Kraft Foods (now Mondeléz) and Heinz both had humble, single-product origins. How did they build their empires and dominate international food r...
Brand experience: Sky
The built environment is one of the key brand touchpoints for the internal audience. Sky shows how a company can revolutionise its internal brand experience through attention to detail, food and cultural change. Emily...
Year of the Monkey
In Chinese culture, the darkest day of each year marks the beginning of a new lunar calendar, celebrated as Chinese New Year. This year is Chinese year 4714. Occurrin...
#TransformTuesday: 15 March
Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...
BBC branch brand
Creative brand agency, Studio Output, was appointed to create a new, fully integrated, brand identity for BBC’s Connected Studio. The new global initiative from BBC c...
Where students blossom
Student living has had a sophisticated makeover with the branding of student accommodation provider, Hello Student. The new branding was created by London-based brand...