Articles

Brand consistency and typography helped the Roman Empire extend its reach. Bruno Maag asks if modern brands can do the same? It was once the case that investors only...

When new beauty brand commissioned London-based brand agency Frank Bright & Abel to create its visual identity, the team had to ask itself, “How do we illustrate the invisible?” EFF’s brand positioning focuses on...

The spiritual home of cricket was not as at ease in its home online as it is in St John’s Wood. For Lord’s Cricket Club, the Marylebone Cricket Club (MCC) and the Lord’s Cricket Ground, a unifying web presence was elu...

In 1967, the then-brand new Alitalia required the application of Landor’s brand across its fleet of 747s, DC-10s and others. The versatile, yet relatively small company was complemented by a simple black-lined wordmar...

Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays The...

The UK not-for-profit sector’s governing body, the National Council of Voluntary Organisations (NCVO), is repositioning itself as an icon for the voluntary sector with a brand that measures up to those of the big char...

The large nation just south of the U.S. border gets a lot of bad press. Mexico is often seen in the news featuring in tales of drug wars, murders and illegal immigration. Thousands of people have been killed in drug-r...

The nation ‘down under’ has one of the world’s most recognisable nation brands. Australia has used its many unique assets to develop a strong, positive image full of bold cultural references. Australia performs consis...

A new restaurant chain launched by British-based chef, Yotam Ottolenghi, has an accompanying visual identity that evokes an authentic Middle Eastern experience. The n...

Air travel is key to the Russian Federation’s diversification strategy. The new brand position of Transaero, a 25-year-old airline and the biggest independent carrier...