Articles

Employer brand can be hard to define, but the results of a good employer brand are easy to see. The employer brand is the part of a brand strategy that relates to an organisation’s reputation as an employer, and thus...

What does being a storyteller really mean for brands? Thackway McCord says that narrative can translate strategy from abstract intent to tangible action. There’s a lo...

Many languages lack the good-quality fonts that Western markets take for granted. Bruno Maag sees this as an opportunity for courageous brands to allow customers access to their fonts, benefiting communities and drivi...

Essex-born chef, Jamie Oliver, has built a global empire on the strength of his name as a professional chef, campaigner and TV personality. With the help of brand and...

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

Brands strive for consistency, but what's really needed in the digital age is coherence. Dan Bobby argues for a shift in the way brands are built There exists ine...

Channel 4’s in-house creative team, 4Creative handed design agencies SQUA and DBLG the overwhelming task of refreshing the UK television broadcaster’s much-loved brand. The result is Channel 4’s first new identity in...

Pfaudler, a B2B company originating from Germany, is a process solutions company with a complex offering. Global communications agency, Five by Five, was charged with...

The shortlist for Transform Awards Asia-Pacific reveals that the region has much to offer in the way of innovative brand development. The awards – which recognise str...

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...