Articles

Customer experience relies on a clear brand strategy, a positive internal culture and the ability of the company to adapt to changing customer needs. A discussion held in London with brand and customer experience dire...

With a failing business model and competition from online retailers, was Woolworths a casualty of the digital age or an example of a mismanaged brand?...

Employer brand can be hard to define, but the results of a good employer brand are easy to see. The employer brand is the part of a brand strategy that relates to an...

Google’s fun and approachable brand takes another leap forward with its new logo.   The revelation has already, unsurprisingly, received a barrage of comment; some ne...

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

In the run-up to the Sochi 2014 Winter Olympics, the Canadian Olympic Committee wanted to iron out some of the issues it had with its site. People were going to media...

A charity that fights for LGBT rights has rebranded its digital offering. Stonewall, a UK-based charity, has launched a new website as well as a brand promise, ‘Acceptance without exception’....

With wreckage from the MH370 disappearance beginning to surface, Emily Andrews investigates whether or not the beleauered Malaysian flagbearer can regain its former good standing...

NBCUniversal, once two separate studios, represents two strands of Hollywood’s development. Universal is a 103 year-old brand that lends its name to some of the biggest productions in history. NBC began life as a radi...

For global aerospace engineering company Honeywell Aerospace, building brand awareness in sales environments and building brand awareness as a B2B firm was holding it back. With the introduction of an immersive, respo...