Articles

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

Street food markets and food trucks have become a fashionable and popular destination for foodie urbanites, meaning that there is big business potential for brands who do well in this space....

According to last year’s nation brand value report from Brand Finance, the nation brand of the Philippines is on the rise. The report named the Asian-Pacific country among the top 10 fastest growing nation brands in 2...

As France launches an expensive effort to end its reputation as one of the rudest places to holiday, we take a closer look at the nation brand described as a paradox....

As a manufacturer, building a brand around the individual is a risky proposition. Jeremy Owen evaluates the mass appeal of the most exclusive luxury items through the lens of high-profile smartphone purveyor, Vertu...

Changes in communications have forced companies that traditionally operated firmly in the B2B space into the consumer spotlight for the first time. Danish engineering company Kamstrup met that challenge head on with a...

The branding game in private equity and ventue capital isn’t an easy one to win. Can the design function win over the hearts and minds of those responsiblefor yielding a profit? Stefan and Adriana Liute investigate...

In the Dutch province of Limburg, place branding requires an international strategy. Samantha North reports from the Netherlands The easiest way to reach the small Du...

What began as a simple playing cards company has transformed the gaming industry alongside the transformation of its brand. Nintendo has left its mark on more than just gaming systems but on the way in which games are...

Pizza Hut was losing traction with Millennials, so it not only revamped its visual identity, but redefined its approach to pizza, flavour and communications. Brittany Golob talks taste, heritage and the power of now w...