Articles

There’s a pattern to many branding projects. From global powerhouses to plucky start-ups, there’s a bell curve that most experienced brand agencies will recognise all too well; from optimism and confidence to inevitab...

In designing a new flagship, Hamleys brought imagination to life across nine different experience- led worlds of play. How did organisational and experiential strategy impact the brand? Brittany Golob reports....

With driverless cars now being trialled from Milton Keynes to California, the automotive industry is set to face its biggest revolution in the past 100 years. At last...

Yesterday, in the heart of Dubai, the Middle East Brand Summit explored the region’s passion for, interest in and understanding of brand. Following the summit, the Transform Awards MENA honoured excellence in brand strategy and reb...

Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays 1. Whatever happened to radical youth? Students from Swedish Linkopin...

Roger Gray, Brash Brands Beginning in 2009, handbag icon Louis Vuitton launched a campaign to connect digitally with customers around the globe, complete with a mobile app to share travel stories – and show off luggage – and a film...

Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays 1. Kokoro & Moi’s treatment of the Guggenheim Helsinki’s NOW exhi...

Hostelworld, the online hostel booking platform loved by budget travellers, has rebranded so that the social aspect of hostel life is now at the forefront of its identity. This is reflected in the new brand proposition, ‘Meet the W...

While feelings of love are universal, an Argentinian person says, “I love you” 24 times a week, while a Japanese person says it less than once a week. Seemingly disparate cultures can provide a real challenge to brand...

Plagued by pricing concerns and crashes, the Concorde was retired in 2003. Could a new brand positioning or brand strategy have saved the super-fast jet? Sarah Macaul...