Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays. Hong Kong based Asia Sat has revealed a brand refresh that reflects...
Articles
Design shines at Dubai Lynx
DUBAI, United Arab Emirates – The shortlist for the design categories in this year’s Dubai Lynx awards has been announced, with a greater representation from brand agencies than in previous years. Design is one of eight categories...
Heritage brand launches romantic awards
In order to stay current and relevant, brands need to demonstrate creativity and innovative thinking. Heritage book publishers, Mills & Boon, have this year launched a new awards that celebrates all that is romantic. Mills &...
Acquisition prompts brand and promotions changes in telecoms
With a £12.5bn buyout on the books, BT is set to take over mobile operator EE from partners Orange and T-Mobile (Deutsche Telecom). The state of its brand – already a compilation of two providers distilled down from Everything Ever...
#TransformTuesday: 3 March
Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays. 1. The Belfast based not-for-profit, The Belfast Children’s Festival...
London cycle scheme rebrands red
Ownership of London’s ‘Boris bikes’ is passing into new hands, Spanish bank Santander. The bikes will lose their trademark blue in favour of the bank’s signature red. The scheme itself is very popular with Londoners, but has until...
Creative culture: Dubai Lynx inspires a region
Photo courtesy of PPAMPicture/iStock by Getty Images The annual Dubai Lynx Festival of Creativity celebrates creative communications. Speakers and sponsors of the event all...
Tech companies are China’s most valuable brands
Tencent, an internet service company, has been ranked China’s most valuable brand of 2015. The newly listed online retailer, Alibaba, has rocketed straight to number two in The 100 Most Valuable Chinese Brands 2015 rankings, ahead...
New brand appeals to animal lovers
Pet care brands are able to appeal to the public’s emotions since their names are inevitably wrapped up in fond memories of pets Animal imagery is a guaranteed way to hook people’s interest and the pet care sector has a better righ...
Two’s company: Jim Prior on running brand agencies
It’s been nearly a year since Jim Prior added the stewardship of Lambie Nairn to his existing role as CEO of the Partners. He and Andrew Thomas discuss the challenges of running not just one but two global brand agenc...