The start of a new year brings with it resolutions and, thus an exponential increase in gym memberships. For UK challenger brand the Gym Group, differentiation was key to achieving cut-through. The organisation, alongside Mancheste...
Articles
#TransformTuesday: 20 January
Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays. 1. Global Media Group, a Portuguese media holding company, updates i...
Traditional, but not bland
Brand and Deliver launches its first campaign in the financial services sector with the new identity for Davidsohn, a US-based technology company. The financial services company commissioned the rebrand in the run-up to its planned...
Stamp of approval as Pitney Bowes rebrands
In November 1920, the U.S. Congress officially approved post featuring mechanised stamps, thus affirming the transformation of American postal solutions. Pitney Bowes, thus born from the decision, began life as the purveyors of fra...
Falafel purveyor embraces roots, modernity in rebrand
By Amelia Gundersen-Herman Fried to perfection and served in a variety of multicultural guises, the falafels at Just Falafel have begun to spread the joy of the chickpea around the world. The UAE-based brand has recently announced...
London Luton Airport has big ambition
London Luton Airport is addressing its image problem with a new brand ahead of its £100m redevelopment programme. The colourful new visual identity, by Ico Design, has already been implemented in parts of the airport’s interior, an...
Raising the black flag: Carre Noir’s CEO interviewed
This year Christophe Fillatre celebrates his tenth anniversary at Carré Noir. Andrew Thomas caught up with the president of the personality-driven French brand agency....
Branding awards in the MENA region now accepting entries
The Transform MENA awards, for exceptional new and evolving brand and rebrand campaigns, will return to Dubai this June. The awards are now accepting entries from companies, agencies and organisations in the Middle East and North A...
Travel agency promises a piece of paradise
The luxury travel sector is a lucrative, yet competitive, market. In a bid to stand out, Sovereign Luxury Travelhas rebranded as Sovereign – Paradise Found. A new visual identity, designed by London-based SomeOne, will drive this m...
ZTE’s brand catches up with its global reach
ZTE, a Chinese telecommunications equipment and systems company, has westernised its brand by dropping the Chinese characters in its logo and introducing an English slogan with, arguably, western associations. The company has also...