Siegel+Gale champions the idea that simplicity is the most valuable asset a brand can attain. The consultancy backs up this assertion with an annual report that evaluates the level of simplicity attained by major brands. The Global...
Articles
Rebrand spurs dedication to nature-friendly food
Fair to Nature, a UK organisation working with blue chip brands to promote and recognise leading environmentally-friendly food production organisations, has tasked Refinery, an integrated brand communications agency, with refreshin...
New brands for Ocado’s non-grocery digital stores
Ocado, the largest online food retailer in the world, has created whole new brand strategies for its latest non-grocery digital stores. Online pet store, Fetch, and the recently revealed kitchen and dining store, Sizzle, were both...
RB recruitment video strengthens employer brand
RB, the manufacturer of health and hygiene brands, such as Dettol, Nurofen, Durex and Finish, has gone beyond the usual recruiting process with a campaign that contributes to its long-term employer brand. The, primarily digital, Ma...
Children’s charity adopts positive imagery
The face of charity branding is evolving away from negative imagery and messaging. Instead of highlighting the shocking nature of the issue at hand, charities are finding it more lucrative to focus on the positive work that they do...
Typography will allow Palestinian Museum to cross borders
The Palestinian Museum, a celebration of modern Palestinian culture, is yet to open its doors to the public, but its brand identity is already carving its way. A key part of the process was creating Arabic typography that would ref...
Employees choose name for Moneypenny’s new logo
Telephone answering service, Moneypenny, has unveiled a new brand that includes a bird logo, named by employees, and a new international website. The new brand coincides with the launch of moneypenny.com, a corporate website that r...
Qatar National Library’s hybrid identity
By Amelia Gundersen-Herman A new building can benefit from a complete brand that reinforces its identifying features and purpose. The new Qatar National Library (QNL) in Education City has a striking architectural style that requir...
Charity and food brand secures an optimistic visual identity
A not-for-profit organisation inspired by the Toms one-for-one model will provide a free school meal to a child living in poverty each time someone buys a meal or product with the One Feeds Two logo on it. The brand strategy and id...
Food brand puts its female market at the heart of its messaging
Despite women accounting for 85% of consumer spending, a 2012 study shows that 59% of women feel misunderstood by food marketers. Kirsty’s ready meal range is a new food brand that purposefully targets women through its design and...