Articles

Expansion overseas brings several challenges to a brand. While there is the opportunity to grow the business, it is unlikely that the brand will remain completely unchanged as new members of staff join and the brand message is twea...

By Amelia Gundersen-Herman When Marianna Boguslavsky sought to grow her digital marketing agency with a new office in Dubai she recognised the need for a mature brand strategy. She worked with UAE-based branding agency, James Pass...

The charity sector is one that has felt the burden of the recession and has taken active steps to rebound from the downturn. However, in the years since 2008, the third sector has only become more competitive as more charities are...

The past few years have not been kind to the international airline market. Rising prices and the recession had seen reduced passenger numbers while low-cost liners sprung up like daisies. Since the economy has begun to rebound, it...

Cancer Research UK has long understood the connection between brand and corporate reputation, says Carolan Davidge, communications director for the charity. Though she did not work directly on the latest brand development project,...

All good rebrands begin with careful research, so when the UK’s East Coast railway company chose to rebrand its corporate website it chose to bring this stage of the process to the foreground. The East Coast design team shaped the...

Sound has long been critical to the way that consumers experience brand. Humming the Coca-Cola sound-byte in your head will likely conjure up images of red lorries, Santa Clauses, and various other snippets of The Coca-Cola Company...

Building a reputation among employees and the recruitment audience requires a strong foundation that runs deeper than an EVP, says Radley Yeldar’s Stephen Duncan Join Duncan at the Employer Brand Management conference on 12 Decembe...

A company’s employer brand should come from the top, but should be a reflection of corporate culture, Sheila Parry from theblueballroom says Join Parry at the Employer Brand Management conference on 12 December. Attendees will lear...

With a culture change necessary post-banking collapse, HSBC had to reinvent its employee engagement. Thus HSBC NOW was born. Annie Bissett from MerchantCantos explains the development process Join Bissett at the Employer Brand Mana...