Tasked with creating the brand positioning, strategic direction, brand name, brand design and packaging on behalf of the British singer-songwriter, B&B Studio opted on naming the new brand ‘Humans Being’. The logo...
Articles
The dynamics of modern design
Landor & Fitch’s president of APAC, Jonathan Cummings, and former CCO, Tim Greenhalgh, discuss how modern design can reflect the needs of contemporary society, business and brands in Asia today....
Capgemini acquires British creative agency 23red
With 23red earning a name for itself by working with clients in the public and third sector, the deal by the global leader in consulting, technology services and digital transformation was completed in order to boost...
Firebelly transforms website of iconic Chicago library
Following on from Firebelly’s brand strategy and visual identity work which began in 2020, the Newberry’s redesigned website has finally been revealed. With the aim of reimagining and redesigning the library’s website...
Is there a new love story between brand and demand marketing?
Jacqueline Alexis Thng and Dency Cheng, respectively a partner and senior engagement manager at Prophet, explain their company’s approach to brand and demand marketing and how the right balance can be struck between t...
Lewis Moberly crafts digital-first campaign for Lambay Castle Prestige Edition
The Irish Whiskey brand turned to premium spirits design experts Lewis Moberly to tell the story of its provenance by tying the product’s characteristics with the personality of Lambay Island. Along with designing a ‘...
The emotional effect of the voice in effective sonic branding
Johanna Cranitch, creative director at MassiveMusic, makes the case that the human voice could be the most effective instrument for a company’s sonic brand. Sonic Bra...
Transform Awards ANZ 2022 winners announced
For a third year in a row, the Transform Awards ANZ has recognised the very best in branding from agencies and companies across the Australia-New Zealand region. Judged by an esteemed panel of experts, Transform award...
Smith+Village challenges industry clichés in rebranding Ridgeview Wine Estate
With the English wine company embarking on a new path of becoming a lifestyle brand – having been known as a producer throughout its 27-year history – it launched its new hospitality venue Rows & Vine. The agency’...
Kleenex tissue range refreshed by Hulsbosch
Designing the newly evolved facial tissues brand range on behalf of parent company Kimberly-Clark Australia, the strategic branding and design agency’s work aimed to enhance preference and engagement as a desirable do...