Zoran Svetlicic, partner at Singaporean agency Shift, discusses the rise of alt-protein food brands in the Southeast Asian city-state and how their strategies differ....
Articles
What’s on the menu?
Prior to the appointment of a new CEO two years ago, Italian-inspired German restaurant chain Vapiano stood on the brink of collapse. How could a customer experience rebrand save the company? Jack Cousins reports....
Branding is constant
Richard Stenlake, founder and CEO of Made Agency, argues that as the digital age speeds up change, so too will it speed up the evolution of brands. There is often a l...
The Working Assembly launches independent type foundry
The New York-based agency’s new type foundry, named ‘Work Type’, is set to specialise in the creation and production of bespoke and unique typefaces. Designed both for retail and custom use, the fonts created by the f...
Kimpton Creative rebrands iconic Portuguese tourist destination
Portugal dos Pequenitos – which translates to ‘Portugal for the Little Ones’ – sought the help of the London-based agency to create a new brand narrative. Following on from a major redevelopment of the park, Kimpton C...
Just my type
A collection of NFTs created by artists from around the world in collaboration with Monotype – including Paula Scher and Margaret Calvert – launched the iconic typeface Helvetica into the Web 3.0. Charles Nix, creativ...
Is it the right time for you to rebrand your business?
Rachel Muscat-Rahmé, general manager at The X/OVER Agency, explains the benefits to top global companies of rebranding, and asks when the time might be right for your organisation to do the same....
London-based Fellow Studio develops new brand identity for Nepa
Nepa, which provides market research consulting services to leading organisations, initially asked the agency to redesign its website. Following a research phase, Nepa wanted Fellow to bring greater clarity to its new...
Technology brands dominate in Interbrand’s 2022 Best Global Brands Report
Retaining its position as the number one global brand for a 10th consecutive year, Apple’s brand value exceeds second placed Microsoft by over $200bn. The overall value of the Top 100 brands now exceeds $3tn for the f...
Wide of the marque
The automotive industry is undergoing a branding overhaul as its vehicles adopt more digital services, but at what cost? David Benady investigates whether car brands are starting to lose their appeal....