The American firm, which is a global leader in the designing, manufacturing and operation of fuel cell power plants, had its marque, typography, colour palette completely redesigned. VSA’s work also introduces a new b...
Articles
Unreliable hedonistic forecasters — get to the office
Simon Manchipp, founder of London-based design agency SomeOne, explains how the benefits of returning to the office and getting back out in the world outweigh working from home....
British agency Studio Noel refreshes hire and events company SLX’s brand identity
SLX offers events industry expertise in lighting, audio, video and rigging. The London-based agency created a brand video, along with a suite of in-house 3D illustrations, as part of the attempts to create a cohesive...
Has naming been given a bad name?
Daniel O’Hara, brand voice director at London-based agency Dragon Rouge, describes the big mistakes branding agencies make when it comes to the art of naming. The wor...
The dirty world of purpose-washing
Founder of brand transformation agency OPX Studio, Frances Jackson, makes the argument that branding agencies have a crucial role to play in holding unethical, uncaring businesses to account....
Transform Awards Europe 2022 winners announced
The Transform Awards continues to be the only awards programme to celebrate excellence in rebranding, repositioning and brand development in Europe. Transform magazine was proud to announce this year’s winners at Tran...
Five minutes with Rebecca Williams
Rebecca Williams, design director at BrandOpus, discusses with Transform her passion for all things design and illustration in the world of brand development. How muc...
New Lebanese food brand Biladi receives modern visual identity for its range of spreads and dips
London-based design agency Lewis Moberly was tasked with creating an identity and designing the packaging for the Middle East-themed food brand. Operating in a cluttered and confused category, Biladi sought to be some...
Designhouse brands new night-time safety initiative for Westminster City Council
In creating Night Stars, Designhouse aims to have created an approachable yet distinctive brand whose volunteers will provide assistance to those in need on nights out. The agency’s work extended to naming the brand,...
Transform Awards MEA 2022 shortlist announced
Transform magazine is proud to announce the shortlist for the 2022 Transform Awards Middle East and Africa. Now in its ninth year, the awards programme remains the only place that celebrates the transformative power o...