The historic kitchen brand had its brand strategy, identity and visual identity system updated by Pearlfisher in a bid to inspire the next generation to create. The project’s main aim was to push the brand towards bei...
Articles
Why all brands must create community experiences in the post-lockdown era
Dan Whetstone, associate director at retail design specialists Lumsden, argues that, as the world emerges from the Covid-19 lockdowns, everyday brands need to provide meaningful in-store experiences to create communit...
Contino rebrands NYC restaurant Yankee Doodle Dandy’s amid political polarisation
Adding to their three food trucks operating on the streets of New York, the all-American brand opened its first restaurant. Against a backdrop of political divisions in recent years, Contino designed the new brand ide...
Black Dog whiskey rebrand aims to restore itself as category leader
Diageo India, owner of the Scotch Whisky brand, sought the help of London-based design agency Butterfly Cannon to appeal to the next generation of young, affluent Indians....
London-based agency Fellow Studio creates brand and visual identity for Mahn House
The premium candle company partnered with Fellow Studio, whose work was designed to show off Mahn House’s appreciation for traditional candle making methods. Creating a holistic brand identity which focused on the cra...
Five minutes with Nicolas Wozniak
Nicolas Wozniak, who specialises in brand environment and retail design in his role as president at Paris-based WIP Design, talks to Transform about the art of branding for retailers, and how clients’ tastes can chang...
Dragon Rouge develops full visual identity system for law firm Bird & Bird
With the partnership beginning in spring 2021, the ambition for international brand Bird & Bird was to have a significant update implemented across the whole brand. Global agency, Dragon Rouge, was tasked with tak...
Hidden depth – when big brands undergo subtle identity change
Jesse Swash, co-founder of London-based agency Design By Structure, explores how seemingly small changes within established brands, like BMW, can give us clues of the enormous changes which are to come in an industry....
Transform magazine reveals shortlist for Young Contenders Europe 2022
The awards, celebrating for a fourth year the rising stars of the European branding industry, will take place on 30 March at the Transform Awards Europe. Shortlisted candidates were assessed for their strategic, creat...
Transform Tuesday: 8 March
Here is this week's roundup of transformations and rebrands from around the world. For more from #TransformTuesday, follow @Transform_magazine on Instagram....