Regent’s University London's Prof Jonathan A.J. Wilson, professor of brand strategy & culture, and Dr Lika Baghdasaryan, assistant professor of marketing and brand management, outline what an iconic brand look...
Articles
Southampton FC launches three kit design-inspired NFTs
Becoming the first-ever English Premier League club to launch an NFT of its kit designs, Southampton FC turned to London-based design and brand studio ShopTalk/DEPT to forge a strategy which focused on fan connection...
Gander designs old school visual identity for Pop Up Grocer
Pop Up Grocer, considered a ‘creativity and innovation hub for brands in the CPG space and beyond', sought the help of the Brooklyn-based design agency Gander to curate a visual rebrand that matches the company’s...
Democratising design: creating for colour vision deficiency (CVD)
Matt Hansen, senior designer at global branding agency Siegel+Gale, discusses how brands can design inclusively including colour vision deficiency (CVD). Design is a...
Danish cultural icon Tuborg receives brand refresh
British-based brand agency Robot Food’s work sought to unify and strengthen the brand world in order to find relevance for modern Danes. Driven by a brief of branding Tuborg to not just be for dads, the agency created...
Bring back the idiots
Lars Andersson is a senior planner at Swedish-based BANG Agency. He argues that agencies have lost their human touch, and in order to rekindle the magic, artists, or ‘idiots’, must be brought back to the fore....
SomeOne creates broader rebrand for British online retailer Very
The London-based branding agency sought to change perceptions of Very being a female-focussed fashion retailer by widening its attraction to a more digitally savvy audience. By distilling the identity down to its icon...
Cadbury latest global brand to invest in sonic identity
Sonic branding agency DLMDD worked with composer Guy Farley to produce the brand’s new sonic logo. Written on a one of a kind 1895 Steinway piano, it aims to epitomise Cadbury’s iconic line ‘There’s a glass and a half...
Wagamama launches sustainable packaging range with industry-first material
By using the recyclable material cPET, design agency Morrama’s work is set to cut up to 330 tonnes of virgin plastic every year from the British restaurant chain’s operations. The redesign, which is set to replace 8 m...
Is there a place for ‘place’ in an effective branding strategy?
Nikki Moeschinger, managing director at BrandOpus (Australia), considers the concept of utilising ‘place’ in branding. While some can do it very successfully, such as the Australian state of Tasmania, she explains why...