The Dubai Arts and Culture Authority was founded to promote and shape Dubai’s culture. Although established back in 2008, its brand awareness, recognition and perceived impact were still low. Working with Bellwether,...
Articles
True North designs brand for UK’s largest health research programme
Independent brand and design consultancy, True North, developed the brand strategy, name and visual identity for Our Future Health, the UK’s largest ever health research programme....
1HQ designs identity of new food supplement range
Global design agency, 1HQ, worked with Singapore-based a fresh and packaged fruit delivery company, Dole Sunshine Company, to create the visual identity of ‘The Secret Nature of Fruit’ (TSNoF) supplement brand....
Transform Awards Asia 2022 open for entries
The Transform Awards Asia, now in its ninth year, has officially opened for 2022 entries. The awards programme celebrates the transformative power of brand strategy, creativity and design throughout the continent....
Greenspace creates brand for London’s net zero carbon workplace
Brand consultancy, Greenspace, worked with workspace developers HB Reavis to develop the brand identity, strategy and website for Worship Square, a new net zero carbon workplace in London. Worship Square be single-use...
Five minutes with David Herbruck
David Herbruck, co-founder and president of creative agency, loyalkaspar, speaks to Transform magazine about the evolution of brand design, which industries use brand design better than others and which product he bel...
Morrama designs wearable for world’s first immersive gaming console
Industrial design and innovation studio, Morrama, designed the wearable for Quell, an immersive gaming platform that uses real resistance, haptics and immersive gameplay to deliver exercise to people at home....
COLLINS reimagines for audience relationship platform OpenWeb
Brand design agency, COLLINS, developed a new brand system for audience relationship platform, OpenWeb, with the aim of further strengthening the company in the areas of strategy and design....
Sustainability, DE&I and mental health key 2022 packaging design trends, Pentawards report reveals
Sustainability, diversity and inclusion, and mental health are some of the key trends that will influence global packaging design in 2022, a report by packaging design awards, Pentawards, reveal....
M is for Mediocrity: Why Facebook’s rebrand won’t avert disaster
Adam Sefton, digital strategy director at global brand agency, Superunion, explores how Facebook’s rebrand to Meta reveals the mediocrity of a social media platform which has uninspiring spam as its most popular conte...