Amid societal, environmental and political change, brands are finding ways to connect with their audiences and remain relevant and authentic to young, demanding audiences. Brittany Golob reports...
Articles
New Toblerone brand identity not for squares
Global creative agency Bulletproof designed the new brand story and visual identity for the Mondelēz-owned brand to encourage uniqueness in all its forms. Paying tribute to the importance of being stubbornly triangle...
What should you do when your brand name becomes bad news?
Maria Cypher, co-founder and principal at California-headquartered Catchword Branding, grapples with the history of brand name changing in the wake of Covid-19 and the war in Ukraine....
StormBrands reimagines brand identity for Jetcraft
The global aircraft and trading business sought the help of global agency StormBrands to underline the firm’s credentials of being more than just a private jet broker. The agency’s designs attempt to create an authent...
British design agency Sunhouse rebrands LikeMeat for the plant-curious
LikeMeat is a range of plant-based products under the LiveKindly Collective portfolio which positions itself as the prime choice of ‘carnivores with a conscience’. To show off more of the brand’s personality, positivi...
A social-first strategy: how one leading charity shifted its focus
Max Dougall, new business director at Share Creative, explains how his agency reimagined WaterAid without relying on typical rebrand customer analysis. The number of...
Billson’s project with Cowan wins big at DBA Design Effectiveness Awards 2022
The Australian drinks brand, competing alongside the likes of Mars Wrigley and the Ministry of Justice, was crowned Grand Prix winner in an online event. The awards have recognised and celebrated the compelling influe...
Transform Awards MEA 2023 open for entries
Celebrating its 10th anniversary of rebranding and brand development throughout the region, Transform is proud to announce the launch of its MEA awards programme once again. With the belief that branding excellence ca...
Principle undertakes ‘people-based’ brand overhaul of fintech firm Temenos
The global brand and implementation consultancy built Temenos’ new brand positioning and identity around the concept of making it ‘Everyone’s banking platform’, further underlining the firm’s commitment to powering a...
Five minutes with Roscoe Williamson
Roscoe Williamson is the global creative strategy director at sonic branding agency MassiveMusic. Speaking from the iconic Boulevard de la Croisette, with the annual Cannes Lions festival in full swing, Williamson des...