Articles

Now in its ninth iteration, the Transform Awards MEA continued to celebrate the transformative power of branding and rebranding in the Middle East and Africa. The very best in corporate and consumer-facing rebranding...

Paul Domenet, partner and communications director at London-based agency Free The Birds, talks about the brilliance of Leonardo da Vinci. He argues agencies can use him as an inspiration, even in the year 2022....

For the third time in its history, Transform magazine is excited to announce the shortlist for Transform Awards Nordics. Remaining the only awards programme to celebrate the transformative power of rebranding and bran...

Veb Anand, chief strategy officer at Principle, makes the case for strategic brand implementation. The origins of modern brand consulting can be traced back to the 19...

Tom Gilbert, executive creative director of Design Bridge Shanghai, discusses alternative thinking and solutions to brand inconsistencies in media and sales channels which can plague brand governance....

London-based Lewis Moberly created a bespoke typeface called ‘Susie’ to combat the difficulties some customers were having in reading the text on the brand’s website and communications. Named after Tropic Skincare’s f...

The New York-based brand architect agency was tasked with bringing together the two largest American fresh produce and floral associations – Produce Marketing Association (PMA) and United Fresh Produce Association (UF...

Tom Warden, strategy director at Landor & Fitch, believes that brand can drive the future success of businesses if properly utilised. He argues that if businesses are willing to make trade-offs to strengthen the b...

Cannes Lions, the big marketing and communications conference and awards held annually on the French Riviera, has announced this year’s jury members who will shortlist world-class creative work before it is judged fur...

Here is our latest roundup of transformations and rebrands from around the world. For more from #TransformTuesday, follow @Transform_magazine on Instagram....