The automotive industry is undergoing a branding overhaul as its vehicles adopt more digital services, but at what cost? David Benady investigates whether car brands are starting to lose their appeal....
Articles
How to brand a football stadium
The next generation of sports arenas draw on modern architecture and community heritage to bolster the brand of a national team or club. Jack Cousins discovers how this is achieved....
“I never thought you’d go in-house”
Emily Matthews, head of creative at leading Australian property developer Fortis, explains her experience of moving to an in-house design team, and why this may lead to more creative opportunities....
Lantern rebrands the Isle of Man in new campaign
Referring to the self-governing island which lies in the Irish Sea as the ‘Isle of Open Minds’, the London-based agency’s work for Digital Isle of Man sought to cement the government agency as a hot spot for the techn...
50,000feet oversees Axiom Consulting Partners rebrand to Lotis Blue Consulting
The US-based brand consultancy refreshed the strategy, organisation and talent management company which was suffering from a lack of clear name ownership and brand differentiation. Informed by employee feedback, 50,00...
GemLife: branding for an aging population
Andrew Coulter is the director of sales and marketing at GemLife, which provides luxury resort living for over-50s throughout Australia. He discusses how the company adapted its offerings to fit the needs of a modern...
Entries welcomed for Transform Awards Nordics 2023
Celebrating its fourth successive year, Transform Awards Nordics 2023 has officially opened for entries. It remains the only awards programme in the region to recognise the transformative power of brand strategy, crea...
COLLINS rebrands the Institute of Design ahead of its 85th anniversary
The Institute of Design has sought to use design to transform the systems that shape our lives since its founding by László Moholy-Nagy in 1937. Crafted by COLLINS, the Chicago-based organisation’s new brand...
Winners announced for Transform Awards North America 2022
The very best work in rebranding and brand development was celebrated last night at the Transform Awards North America 2022. Hosted at the iconic Manhattan Penthouse, the winners of this year’s Transform Awards, who e...
The need for collective solutions in difficult times
Charlie Skinner, strategy director at Conran Design Group, explains why purpose is best seen as a way to unify first and drive profits second – and why some brands are still missing the point....