Consumers crave simpler brands and are more willing to pay a premium for simpler experiences, the ninth edition of World’s Simplest Brands study, published by global brand strategy agency, Siegel+Gale, reveals....
Articles
One Studio creates new brand identity for Primenet UK
Sheffield and Nottingham-based design agency, We are One Studio, helped global IT support provider Primenet UK develop a new brand that would reflect the scope of its services and its positioning within the industry....
Blond designs brand identity for new fintech company
Creative design agency, Blond, designed the brand identity and strategy for fintech company specialised in crypto funding, Vent....
Aural sculpture – next year brands will shape virtual sounds of the future
Vijay Iyer, CEO North America of sonic brand agency, amp, explores the 2022 trends in audio branding. These include how brands will extend their sonic brand strategies into virtual worlds and how sound branding will e...
Transform Europe 2022 shortlist announced
Transform magazine is proud to announce the shortlist for the Transform Awards Europe 2022, the only awards programme celebrating the transformative power of rebranding and brand development in the region....
Designate designs brand strategy and visual identity for newly formed lithium company
Australian Corporate brand and communications agency, Designate, developed the name, brand strategy and visual identity of Allkem, one of the world’s largest lithium companies....
University of Sharjah works with Brash to elevate brand positioning for future generation talent
Global brand design and placemaking agency, Brash, worked with University of Sharjah, based in the United Arab Emirates, to modernise its brand identity. The new brand aims to highlight the university’s innovative tea...
Brand Oath and Tanami develop winning bid campaign for World Athletics Indoor Championships
Two Edinburgh-based creative agencies, brand specialist Brand Oath, and content production company Tanami, owned by the Cello Signal Group, developed the winning bid campaign for the World Athletics Indoor Championshi...
PB Creative designs packaging for LYNX seasonal gifting range
London-based creative agency, PB Creative, designed the packaging and identity for the seasonal gifting range of Unilever-owned male grooming brand LYNX. This marks the first gifting release since the brand’s relaunch...
Design Council launches Design for Planet Fellowship
The leading advocates of the UK design community, Design Council, announced the launch of the Design for Planet Fellowship, which will bring together nine experts who are working on sustainability and regenerative des...