Marco Vitali, CEO and founder of sonic branding agency, Sonic Lens, explores the new world of 'music intelligence' and the benefits of creating a solid sonic brand....
Articles
Hershey’s holds top consumer goods rank in MBLM’s Brand Intimacy Covid Study
American chocolate brand, Hershey’s, has held onto its top consumer goods spot in MBLM’s Brand Intimacy Covid Study, a research which looks at brands based on emotional connections during the pandemic....
Fedrigoni launches Paper Box Experience to unite global creative community
Luxury speciality papers brand, Fedrigoni, launched the Paper Box Experience, an invitation to creatives across the world to develop art using Fedrigoni materials. Pa...
Seymourpowell creates new range of Cailler Christmas pralines to appeal to a younger audience
Design and innovation agency, Seymourpowell, redesigned the packaging of Swiss chocolate brand, Cailler’s Christmas pralines collection with the aim of attracting a younger generation of chocolate lovers....
Re rebrands from branding agency to a global design business
Re, the global branding agency part of M&C Saatchi Group, has relaunched itself as a design business, with the aim of helping organisations rebuild, renew and inspire connections....
Design technologists ON create new website for HudsonBec Group
London-based global design-led technology company, ON, designed a new website for HudsonBec Group, a group of four creative companies. The brief was to redesign the w...
Mr B & Friends reveals new brand for Situ
Bristol-based branding agency, Mr B & Friends developed a new brand strategy and identity for global serviced accommodation booking agent, Situ....
Transform Tuesday: 30 November
Here is this week's roundup of transformations and rebrands from around the world. For more from #TransformTuesday, follow @Transform_magazine on Instagram....
Silk Pearce launches ‘Everyone’s Essex’ brand campaign
Colchester-based branding and design consultancy, Silk Pearce, created a new brand campaign that aims to fulfil Essex County Council’s ambitions of becoming the best local authority in the country....
Superunion develops new identity for World Table Tennis
World Table Tennis (WTT), created by the International Table Tennis Federation (ITTF) and launched with its inaugural tournament in November 2020, worked with the Asia branch of global brand design agency, Superunion,...