Ben McKay, a Ravensbourne University London student, designed a limited time makeover for the Swedish brewery and cider company’s most famed flavours. With the refresh coming into effect throughout the UK this summer,...
Articles
Transform Tuesday: 12 April
Here is our latest roundup of transformations and rebrands from around the world. For more from #TransformTuesday, follow @Transform_magazine on Instagram....
How brand and design are powerful tools for growth
Jovan Buac, executive business director of consumer brands at Landor & Fitch, explains why brand and design absolutely cannot be taken for granted in the modern day....
Carne Group receives full visual update from Cardiff-based Clout Branding
The Welsh agency recognised the global asset management firm's brand and communications, which operates throughout eight countries, had become overcomplicated and difficult to navigate. Clout sought to simplify th...
Five minutes with Karolina Namyslowski
Karolina Namyslowski, creative director at amp sound branding, talks to Transform about the evolution of sonic branding and the challenges of working in the industry as a woman....
Chicago-based agency VSA Partners reimagines entire brand identity of FuelCell Energy
The American firm, which is a global leader in the designing, manufacturing and operation of fuel cell power plants, had its marque, typography, colour palette completely redesigned. VSA’s work also introduces a new b...
Unreliable hedonistic forecasters — get to the office
Simon Manchipp, founder of London-based design agency SomeOne, explains how the benefits of returning to the office and getting back out in the world outweigh working from home....
British agency Studio Noel refreshes hire and events company SLX’s brand identity
SLX offers events industry expertise in lighting, audio, video and rigging. The London-based agency created a brand video, along with a suite of in-house 3D illustrations, as part of the attempts to create a cohesive...
Has naming been given a bad name?
Daniel O’Hara, brand voice director at London-based agency Dragon Rouge, describes the big mistakes branding agencies make when it comes to the art of naming. The wor...
The dirty world of purpose-washing
Founder of brand transformation agency OPX Studio, Frances Jackson, makes the argument that branding agencies have a crucial role to play in holding unethical, uncaring businesses to account....