Andy Baron, executive creative director at global branding agency, Turner Duckworth, speaks to Transform magazine about why brands should invest in what makes them distinctive, not necessarily 'huggable.' Baro...
Articles
Form designs new ‘modular’ identity for Estates East
Design and branding agency, Form, designed a new brand for East London estate agencies, Estates 17, Estates 7 and Estates 10....
Matter Unlimited looks for humanity in data with data.org rebrand
New York-based creative consultancy, Matter Unlimited, launched a new identity for data-focused social impact organisation, data.org, which aims to defy data’s obscure and often misused image....
Wunderoots rebrand celebrates 'the carrot'
White Plains, New York, based Bolthouse Farms, makers of the Wunderoots, a carrot-based alternative to traditional foods, worked with design agency, Little Big Brands, to develop a new brand identity aimed at capturin...
Skew Studio launches first National Trust brand licensing style guide
London-based brand and design studio, Skew Studio, created the first official brand licensing style guides for the conservation charity, the National Trust, and its brand licensing collaborations....
It’s time to get real about brands in big pharma
Joelle Friedland, co-founder and head of client service at creative agency, minds + assembly, writes that healthcare brands need to form relationships with people, both patients and physicians, rather than push functi...
Five minutes with George Lavender
George Lavender, design director at brand design company, COLLINS, speaks to transform magazine about how powerful storytelling can help brands stand out, cut through the noise and gain the attention they seek....
NEXT Insurance rebrands and renews commitment to small business
Palo Alto-based digital insurtech company, NEXT Insurance, announced a strategic rebrand that will integrate small business owners from across the country into every part of the company’s business, culture and ethos....
New ‘bullish’ identity for CALM developed by Studio Output
Band agency Studio Output worked with the Campaign Against Living Miserably (CALM), a charity that helps counter suicide in the UK, to develop a new visual identity that allows CALM to reach more people struggling wit...
Slice Design creates branding and packaging for new probiotic dental range
London-based brand, packaging and design agency, Slice Design, worked with health and beauty care product retailer, Hampton Brands, to design the identity for Luvbiotics, a new probiotic dental hygiene range....