Robin Kadrnka, brand planner at branding agency, Together Design, writes about the importance of having a solid brand architecture and the benefits it brings to companies and employees alike....
Articles
BrandOpus designs new uniforms for Oscar Mayer
Global brand agency, BrandOpus, designed new ‘hotdogger’ uniforms for Kraft Heinz-owned American meat and cold cut production company, Oscar Mayer....
Ragged Edge designs new identity for UK stationary brand
London-based branding agency, Ragged Edge, designed a new brand identity for UK stationary brand, Papier. With the original identity designed on intuition alone, and the ambition to expand in the US, Papier needed a b...
Brand value, measured in human capital
Duncan Shaw, chief creative officer at brand design agency, Living Group New York, writes about the importance of human capital in business and how to achieve personalised B2H, or business to human, experience....
Pentawards 2021 winners announced
Packaging awards programme, Pentawards, announced its 2021 winners at a virtual gala ceremony. The top winning agencies include Supperstudio, Pearlfisher, Studio Maba...
Principals refreshes Transgrid brand identity
Sydney-based branding design agency, Principals, worked with Australian electricity transmission network, Transgird, to refresh its brand identity. Transgrid operates...
Finding clarity in the complex: That Thing combines data and philosophy to launch Intropic
After a couple of years honing their product under the radar, data refinery business, Intropic, commissioned London-based brand studio, That Thing, to design a solid brand identity and website for their next phase of...
Coca-Cola unveils new global brand platform for Coca-Cola trademark
Coca-Cola unveiled 'Real Magic,' the brand’s first new global brand philosophy and platform since 2016, which invites people to celebrate the real magic of humanity....
Transform Awards Asia 2021 shortlist announced
Transform magazine is proud to announce the shortlist for the Transform Awards Asia 2021, the only awards programme celebrating the transformative power of rebranding and brand development in Asia....
Design Council announces new climate focus and mission to mobilise UK design community
The leading advocates of the UK design community, Design Council, launched ‘Design for Planet,’ an initiative to galvanise and support the UK’s 1.69 million design community to address the climate crisis....