Articles

As the health and wellness market becomes saturated with apps, devices, wearables and trackers, global branding agency Tom Wrigley, digital and social communications strategy director at global brand design agency, 1H...

MaryLee Sachs, US CEO of global consultancy, Brandpie, writes about the importance of purpose. She argues that when leaders view purpose as the defining context for their organisation’s action in the world, they can n...

Here is this week's roundup of transformations and rebrands from around the world. For more from #TransformTuesday, follow @Transformsays on Twitter....

Digital outdoor media company, QMS, worked with international brand design agency, Hulsbosch, to launch a new brand strategy, positioning and visual identity that reflects the company’s growth....

San-Francisco and Chicago-based marketing agency, Eleven, unveiled a new logo and brand identity for the first time in more than two decades. The team approached the...

Luisa Murray, executive producer at the global creative company BUCK, speaks to Transform magazine about the next frontier of digital branding. She explores the opportunities for brand managers, defines the must-have...

Michigan-based Ethel’s Baking Co. worked with White Plains, New York-based brand and design agency, Little Big Brands, to develop a new identity and packaging design that would embody the heart and soul of the brand....

Following the completion of a management buyout earlier this year, Elmwood Melbourne rebranded to ‘the thrills.' The new brand positioning also includes new set of values, based on collaboration, curiosity and cre...

Global creative music agency, MassiveMusic, became a certified TikTok sound partner as part of the platform’s marketing partners programme expansion. As a sound-on pl...

Australian winery, Cowpunk Wines, worked with drinks design agency, Denomination, to develop the brand strategy and packaging for its inaugural brand of natural wine....