Articles

Leveraging on his experience reinvigorating B2B brands, Paul Stoddart, CMO of software corporation Epicor, shares three top tips on how to drive successful brand transformation....

Brand consultancy, Interbrand, has announced its list of Best Global Brands 2021, highlighting those businesses that have grown and maintained financial value through innovation and robust reputation management this p...

Switzerland was named the world’s strongest nation brand according to Brand Finance Nation Brands 2021, published by brand valuation consultancy, Brand Finance, which looks at the strength and value of the nation bran...

Here is this week's roundup of transformations and rebrands from around the world. For more from #TransformTuesday, follow @Transform_magazine on Instagram....

The BBC revealed a logo makeover for a range of its channels, including iPlayer, Sounds, Sport and Weather. The decision to rebrand came after audiences told the corporation its service was ‘old fashioned’ and ‘out of...

Global productions and marketing services company, Chimney Vigor Group (CVG), rebranded to Edisen, ‘the unskippable content company.’ The rebrand reflects the company capabilities expansion to include enhanced creatio...

With locations in Munich, Berlin and Dusseldorf, luxury brow salon, The Browery, sought to launch a product range. To do so, it worked with London-based creative agency, Butterfly Cannon, to design the tone of voice,...

London-based branding agency, OPX, worked with national poverty charity, Turn2us, to reimagine the brand’s identity, strapline and positioning....

Manchester-based creative agency, LOVE, worked with wine retailer Laithwaites to create a new identity for The Dip, the brand’s darkest wine release to date....

Global brand agency, venturethree, worked with Sky to bring to life its latest brand, Sky Glass, the first streaming TV brought by the media and entertainment company....