Articles

Design and innovation company Seymourpowell launches redesign of Burger King’s flame-grill for the U.S. market. Flame-grilling, which is often synonymous of the Burge...

Here is this week's roundup of transformations and rebrands from around the world. For more from #TransformTuesday, follow @Transformsays on Twitter....

Leeds-based independent branding agency, Robot Food, created a new brand positioning and visual identity for independent craft brewer, Vocation....

Bath and Bristol-based creative agency, The Space Creative, rebranded Canadian food brand St. Lawrence Gold. Distributed in the UK by DJM Food Solutions, St. Lawrence Gold have a range of honeys, maple syrups, maple b...

Australian national law firm, McCabe Curwood, revealed it would be rebranding to McCabes. In addition to the name change, it also officially announced a dedicated government division to sit alongside the insurance and...

TradingView, a trade market tracker and social network for traders and investors, approached London-based creative agency, Pentagram, to create a new brand identity that would distinguish it from its competitors....

Martin Johnston, MD of creative strategy agency, Earth, talks to Transform magazine about the differente between purpose and brand as a system, and why ‘purpose’ is a red herring for brands looking to futureproof them...

Squash Australia, the national governing body for the sport of Squash, has launched a new integrated brand for the sport. For the first time in its history, squash will have a coordinated visual identity across a...

More than 1 in 5 (21%) UK adults under the age of 35 years are more likely to purchase a brand’s products the more they hear the sound associated with that brand, a research commissioned by DLMDD, the specialist audio...

New York City-based independent creative agency, Sibling Rivalry,eveloped a new brand identity and tagline for Turner Classic Movies (TMC)....