Articles

A round-up of Transform's top stories and features in 2021. From McDonald's global packaging redesign and Mr Potato Head's gender neutral relaunch, to a 2019 throwback looking at the most used colour in Fo...

Daniel M Jackson, partner at sonic branding agency, Sonicbrand, explores the changes he has witnessed in the last 25 years of sonic branding and what the future of the industry holds....

Independent creative agency, ROOK/NYC, developed a new packaging design for Alicia’s Spice Co, a natural and gluten-free spice company that aims to celebrate healthy ingredients and simple cooking....

Singapore, New York City and London rank highest in the Saffron City Brand Barometer 2021, which explores which cities have built the strongest brands to attract business and investors worldwide....

New York-based sonic branding agency, Audiobrain, created the new brand theme and original broadcast package for the Premier Hockey Federation (PHF), which represents professional women’s hockey in North America....

Consumers crave simpler brands and are more willing to pay a premium for simpler experiences, the ninth edition of World’s Simplest Brands study, published by global brand strategy agency, Siegel+Gale, reveals....

Sheffield and Nottingham-based design agency, We are One Studio, helped global IT support provider Primenet UK develop a new brand that would reflect the scope of its services and its positioning within the industry....

Creative design agency, Blond, designed the brand identity and strategy for fintech company specialised in crypto funding, Vent....

Vijay Iyer, CEO North America of sonic brand agency, amp, explores the 2022 trends in audio branding. These include how brands will extend their sonic brand strategies into virtual worlds and how sound branding will e...

Transform magazine is proud to announce the shortlist for the Transform Awards Europe 2022, the only awards programme celebrating the transformative power of rebranding and brand development in the region....