Wine production company, Fourth Wave Wine Partners launched its sustainable wine brand, Tread Softly, into the spirits section with two new gins, one dry and one pink. The brand strategy and packaging design created f...
Articles
New CEO of MassiveMusic North America interviewed
Transform magazine caught up with Joe Belliotti, newly appointed North America CEO of audio branding agency, MassiveMusic. Belliotti discussed his past experience as head of global music at Coca-Cola, his expectations...
Five minutes with Richard De Hoxar
Richard De Hoxar, creative director of creative agency StormBrands, speaks to Transform magazine about how Covid-19 has changed brand communications and how brands can successfully adapt to changing consumer culture....
Transform Tuesday: 2 November
Here is this week's roundup of transformations and rebrands from around the world. For more from #TransformTuesday, follow @Transform_magazine on Instagram....
The expert's view- Facebook's move to Meta
At the annual Facebook Connect conference, founder and CEO Mark Zuckerberg announced Facebook group’s official rebrand to Meta, which will focus on bringing the metaverse to life and help people connect. The “metavers...
Gram Glam: Food brands don’t need to reinvent the wheel to have impact on Instagram
Thomas Herman, co-founder and marketing director of creative agency, Path, explores how to construct a food brand that is as good for eyes as it is for appetite through a visually-led and coded strategy that creates d...
Notepad rebrands global engineering firm
Birmingham-based creative agency, Notepad, designed a new identity for global engineer firm CPW that could convey the company's experience and reputation whilst allowing it to stand out amongst competition....
Transform to recognise Young Contenders in European brand industry for fourth year
Transform's Young Contenders Europe recognises those making an outstanding contribution to the industry. Identifying the next generation of strategic, creative and innovative brand specialists, the awards will cel...
SMAKK designs new identity for oral care brand
Oral care brand, Otis, worked with branding and marketing agency, SMAKK, to design a new identity to the company in its mission to provide a more empathetic solution to teeth grinding while making night guards more af...
Branding - a dirty word that could clean up our planet
Ahead of the COP26 summit in Glasgow, Anj Joseph, strategy director at global brand design agency, Wolff Olins, offers some key brand communications tips for politicians interested in being part of the fight against...