Amy Sandys

The Royal Family, drinking endless cups of tea and a penchant for queueing are among the many things for which the UK is famous. Cultural and literary heritage abound; the UK’s universities and public space are among...

Every week, Transform examines recent rebrands and updated visual identities. This week's selections are below. For more from #TransformTuesday, follow @Transformsays...

Brands may be able to better reach their audiences by stripping back their identities, or unbranding. Amy Sandys examines those companies for whom unbranding is a successful strategy...

Neighbour to Australia and comprised of two main islands in the southwestern Pacific Ocean, New Zealand’s sweeping mountains and beautiful beaches make it the dream destination for many aspiring travellers. A colourfu...

Every week, Transform examines recent rebrands and updated visual identities. This week's selections are below. For more from #TransformTuesday, follow @Transformsays...

The city of Hull has embarked on a perception-shifting programme through the new brand for its 2017 year as the UK’s City of Culture. Amy Sandys reports on the place branding strategy...

As social media feeds flood with pictures of neatly constructed smoothie bowls, beautifully stacked sandwiches and symmetrical breakfasts, it feels the pressure is on to present food in a constant state of perfection....

Every week, Transform examines recent rebrands and updated visual identities. This week's selections are below. For more from #TransformTuesday, follow @Transformsays...

Issues of the countryside are, in the UK, controversial across the political floor as well as in social circles. Provoking often heated debates between opposing factions, the future of Britain’s countryside is the sub...

Every week, Transform examines recent rebrands and updated visual identities. This week's selections are below. For more from #TransformTuesday, follow @Transformsays...