PR and communications membership body, the PRCA, has changed its name to the Public Relations & Communications Association. The decision follows a four-month consultation involving members and non-members across e...
Amy Sandys
Inside out branding
Employer brand management nurtures brand advocates from the inside out. Its ultimate aim is to generate legions of loyal and happy employees who are willing to espouse positive brand experiences to external stakeholde...
#TransformTuesday: 9 August
Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...
Beijing 2022 needs logo designer
The hotly anticipated Rio 2016 Olympic Games commence today, 5 August. But already the Beijing Organising Committee has called for a budding graphic designer to create a logo for the Beijing 2022 Olympic and Paralympi...
Driving a heritage brand
“I have always had the philosophy that everyone should have the opportunity to explore, to dream, to envisage things no-one ever asked for.” So says Ed Welburn, forme...
#TransformTuesday: 2 August
Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...
One strong future
Dutch-owned supermarket group, Ahold was established in 1887; Belgian-owned supermarket group, Delhaize, in 1867. Back in June 2015, the companies announced the intention to merge....
#TransformTuesday: 26 July
Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...
Reaching a common goal
Corporate and consumer brands are traditionally separate – in terms of tactics, teams and objectives. But that line is shifting as a new breed of company emerges, forcing the two to merge. Does this allow companies to...
#TransformTuesday: 19 July
Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...