Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays....
Amy Sandys
Global cheese brand Castello launches new packaging
In Europe and around the world, the festive period is about fun, family, friends and generally having a good time. For many people, it’s also about cheese. Cheeseboards abound in supermarket aisles, boxed Stilton emer...
#TransformTuesday: best of 2017
Every week, Transform examines recent rebrands and updated visual identities. This week, we’re looking back at the most popular #TransformTuesday columns from 2017, featuring rebrand stories from around the world. For...
Place branding: perception and reality
Establishing a place brand can help counter the negative perceptions people may have of cities, regions and countries. Amy Sandys discusses the impact a brand can have on tourism, economics, local pride and reputation...
#TransformTuesday: 12 December
Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays....
Marketers have lost faith in marketing, study finds
Derived from the Old Norse word ‘Brandr,’ meaning ‘to burn,’ the concept of branding has existed for millennia. Originally a physical mark made on property, such as cattle or timber, branding today is perhaps less phy...
Delivering a fresh identity for Batch Organics
In a food retail environment increasingly driven by organic produce, superfoods and the desire to eat well, food brands can find it difficult to stand out. Packaging design often reflects the artisanal credentials of...
Designers ask, 'WhatTheFont?'
In 1999, British app development company Shazam was founded in London. Its software revolutionised the relationship between people and music; instead of struggling to identifying a song, Shazam allowed users to know t...
New beer brand reflects vibrant Angolan culture
Angola, situated in the south on Africa’s west coast, is one of the continent’s mysteries. Notoriously difficult for outsiders to access, the relative lack of knowledge about, and intrigue surrounding, Angola is attri...
Charitable organisation Crimestoppers rebranded by The Team
Founded in 1988 as the Community Action Trust, the independent charitable organisation now known as Crimestoppers has held its current name since 1995. Encouraging members of the public to anonymously provide informat...
