Boasting an impressive portfolio of brands, architectural firm Benoy is midway through celebrating its 71st year. How has the company transformed its previously inflexbile brand architecture to one befitting its globa...
Brittany Golob
British brand introduces safari-themed coffee packaging
In its Christmas 2017 ‘Coffees of the World’ gift set, UK coffee and tea purveyor Whittard of Chelsea highlighted retro-inspired illustrations of animals local to the places in which its coffee derives. The square-pac...
Tradition meets forward trajectory in Carlsberg's global rebrand
When visiting the home of Danish beer Carlsberg in Copenhagen, its history, heritage and position in the world’s pantheon of lager is affirmed. The original brewery still stands near the centre of the Danish capital,...
Daring design strategy for British brand Debenhams
Change is rife on the British high street. BHS collapsed. House of Fraser went into administration. John Lewis, still alive and kicking, has rebranded. Now, Debenhams has unveiled a new look for a new era....
Purple sphere inspires safety and flexibility in insurance company rebrand
“We saw this brand review as a significant opportunity to reaffirm and align to our purpose by telling the IAG story more clearly, and to develop a simple, flexible visual identity,” says Brent Smart, CMO of Insurance...
Coca-Cola GB packaging updated in response to sugar tax
Coca-Cola’s glass bottle shape is a design icon. It is one of the few packaging shapes that is immediately and easily recognisable around the world, even when it doesn’t bear the Coca-Cola logo. Its place in design hi...
Excellence in branding exemplified on Transform Awards North America shortlist
From the brash, bold and in your face new digital brand for a New York-based law firm to a sweeping, elegant and artistic new visual identity for a Cincinnati ballet company, the Transform Awards North America is repr...
Space race aesthetic returns in proposed Space Force logos
The National Aeronautics and Space Administration (Nasa) is one of the US’ most frontier-breaking organisations. For decades, it has reached, quite literally, for the stars. Part of its mission is to act as a transpar...
Whisky range unites craft experimentation with brand heritage
Already one of the most popular single malt Scotch whiskies in international markets, Glenfiddich has upped the game even more with the introduction of its ‘Experimental Series.’ The range sees new whiskies and collab...
Design-led medical clinic changes diagnostic approach
In 1847, the American Medical Association was founded to regulate medical care and medical education. That helped New York’s Mount Sinai hospitals establish a standard for excellence throughout the 19th and 20th centu...
