• Transform magazine
  • December 23, 2024

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Brittany Golob

Creativity in legal sector can help build stronger brands

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In the legal sector, brand is often an afterthought. It’s a letterheading or a keychain or a company coffee mug. Only recently has it begun to be seen as the face of the organisation; something that conveys the purpos...

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Opportunities for brand to rebuild trust in third sector

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There’s no question that the charity sector has been undergoing significant change since 2008. Not only did the financial crisis alter the reliability of fundraising and government funding for many charities, large an...

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Spotlight on RHI Magnesita

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One company’s longstanding relationship with fire has enabled it to rekindle its focus on progress, innovation and scientific research. Brittany Golob reports on RHI Magnesita’s new brand...

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Brand positioning and its impact on corporate and societal change

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Building a brand – either in terms of awareness or business growth – requires, among other things, a fastidious approach to brand collaborations and a keen understanding of brand positioning. At Cannes Lions, some of...

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Dispatches from Cannes Lions, part two

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Olympic athletes are inspiring. They offer the world their drive, their success, their failure and most of all, their stories, in every Olympiad. At Cannes Lions today, they offered creative professionals their opinio...

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Dispatches from Cannes Lions, part one

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The Cannes Lions festival is well under way in the south of France. With attendees spanning the globe and covering all aspects of corporate creativity – from advertising to branding to PR to digital – the week is sure...

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Untangling brand guidelines and the value of implementation

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In a roundtable discussion held with 12 creative directors, MDs and founders of brand agencies, Transform magazine and brand implementation experts from Endpoint discussed the challenges facing brand design, implement...

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Little llama called Larry stars in digital brand's new look

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With a mascot called Larry the Llama, a neon coloured visual identity and a host of quirky, lovable animations, Fat Llama’s new rebrand is off to a spitting, woolly, camelid start....

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Islay distiller embraces heritage in new branding

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The small island of Islay off the west coast of Scotland’s 239 square miles are home to eight distilleries. One of Scotland’s five prominent whisky making regions, Islay often produces peaty, smoky whiskies unchanged...

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#TransformTuesday: 29 May

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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