For many Americans, a visit to Target is not just a shopping trip, but an experience. The store is notorious on social media for shoppers intending to purchase only one item, but leaving with a number of items....
Brittany Golob
Pair of Scottish Roberts inspire luxe single malt branding
Whisky has been a Scottish tradition for centuries. It flows through the nation like the peated waters of its many rivers and streams. For Scottish distillers, however, heritage is not always enough to succeed in a wo...
Russian brand banned from PyeongChang Olympics
The Olympic flag is internationally recognisable. It stands for clear values and it represents millions of athletes. But occasionally, it represents individuals as well. And in that case, it takes the place of the nat...
Transform Awards 2018 to celebrate North America's best in brand
A 34 year-old major television brand and a 17 year-old mobile service challenger brand now have a point of commonality. They were both recipients of the premier awards at last year’s Transform Awards North America. Th...
Ice, snow and celebration at Beijing 2022 emblem unveiling
Olympic branding is often reliant on language and typeface design to convey a message. The upcoming Winter Games in PyeongChang reflect this as the city’s Olympic logo is a stylised rendering of two Korean characters....
Spotlight on Foster's Freeze
With flagging growth and an ageing identity, Fosters Freeze chose to rebrand to capitalise on its heritage, existing brand assets and unique positioning. Brittany Golob reports on the Californian icon...
Brand ambassadors key to employer brand success
The word of the day was ‘firestarters.’ An unusual expression for the more often used ‘brand ambassadors,’ firestarters captured the imaginations of attendees at the Employer Brand Management conference last week....
New name takes off for Hollywood Burbank Airport
Known by previous aliases the Burbank-Glendale-Pasadena Airport, United Airport, the Lockheed Air Terminal – affectionately known locally as simply the Burbank Airport – the airport in the Los Angeles suburb of Burban...
Profile: Dignity Health
US healthcare provider Dignity Health has redeveloped its brand, renamed its organisation and reimagined its place in the community. Brittany Golob examines the way a brand platform can share joy, and ducklings, to a...
Brand experience: Rock and Roll Hall of Fame
The institution at the heart of rock’n’roll has unleashed the power of rock from its reimagined theatre and museum. Brittany Golob talks music, technology and experience with the Rock and Roll Hall of Fame...
