Brittany Golob

In the United States, the state of Idaho is synonymous with the potato. The ‘Grown in Idaho’ designation has achieved awareness across the country. And Idahoan Foods has used that to its advantage in the development a...

Many brands craft a desirable product. Few create a powerful enough idea to change culture itself. Brittany Golob analyses the impact brands have had on behaviour Ima...

Shaping a brand is like shaping a bra. It requires creativity, research, science and an understanding of the target audience. How has Wacoal shaped its brand to better represent women and, as a result, help shape its...

Five years ago, the branding industry in the Middle East and North Africa was still finding its feet. There was some quality work, but companies were only beginning to recognise the value of a strong brand and brand s...

Crafting and DIY art is clearly on the rise. The Chicago Tribune reported a 7% increase in sales of art products year-on-year in 2015 and Etsy noted a 19.4% increase in sellers in the same period. Surprisingly, the tr...

Homes and offices across the UK probably have a box of Yorkshire Tea stashed in their cupboards. With a market share of 21.7%, it is a challenger brand making headway against industry stalwarts, PG Tips and Twinings....

Public broadcasting companies can become the flag bearers for the sharing of culture and the development of excellent entertainment. From the BBC in the UK to PBS in the US or Qatar’s recently-controversial Al Jazeera...

Building and maintaining a reputation requires precision, creativity and assiduousness in corporate communications. Ensuring the corporate story is told relies on strategic development, narrative building and, above a...

Recent winners at the Transform Awards MENA, Yas island and Start worked to create a new place brand for a leisure destination on one of Abu Dhabi's islands F...

In some foetuses, a genetic mutation occurs in which a piece of one chromosome is deleted. This results in a disorder known as Prader-Willi Syndrome (PWS). For UK charity that works with people affected by this disord...